賣(mai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)給(gei)用(yong)(yong)戶找購買理(li)(li)(li)(li)(li)由(you)。現(xian)(xian)代社會生產(chan)(chan)(chan)(chan)(chan)力(li)空前發展，做好商品(pin)(pin)(pin)等著顧客(ke)來買的(de)(de)(de)(de)(de)(de)時代已經一(yi)(yi)(yi)(yi)去不(bu)(bu)復返(fan)了。賣(mai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)必須賣(mai)到心(xin)理(li)(li)(li)(li)(li)學層面，賣(mai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)已經不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)賣(mai)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)了，而是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)給(gei)用(yong)(yong)戶找購買理(li)(li)(li)(li)(li)由(you)，找行動(dong)理(li)(li)(li)(li)(li)由(you)。產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)的(de)(de)(de)(de)(de)(de)名字都(dou)要(yao)體現(xian)(xian)出來購買指(zhi)令。廣告就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)貨架，產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)媒體，其(qi)作用(yong)(yong)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)告訴顧客(ke)為什么要(yao)買你(ni)(ni)的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)，而不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)介(jie)紹產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)。如何才(cai)能(neng)(neng)(neng)做出一(yi)(yi)(yi)(yi)款好產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)？其(qi)實(shi)根本不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)有(you)一(yi)(yi)(yi)(yi)個(ge)(ge)好想(xiang)法，而是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)去觀察人(ren)(ren)(ren)們(men)的(de)(de)(de)(de)(de)(de)行為特征。心(xin)理(li)(li)(li)(li)(li)活(huo)動(dong)經濟學，其(qi)實(shi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)心(xin)理(li)(li)(li)(li)(li)學的(de)(de)(de)(de)(de)(de)延(yan)伸(shen)。做生意其(qi)實(shi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)心(xin)理(li)(li)(li)(li)(li)游(you)戲(xi)。人(ren)(ren)(ren)類的(de)(de)(de)(de)(de)(de)每一(yi)(yi)(yi)(yi)個(ge)(ge)動(dong)作都(dou)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)心(xin)理(li)(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)延(yan)伸(shen)。價格只(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)種(zhong)感覺，付(fu)款只(zhi)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)種(zhong)期待自己在說什么，其(qi)實(shi)都(dou)搞不(bu)(bu)清楚(chu)，但就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)這種(zhong)搞不(bu)(bu)清楚(chu)的(de)(de)(de)(de)(de)(de)東西(xi)，在支配著這個(ge)(ge)世界，一(yi)(yi)(yi)(yi)般(ban)的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)只(zhi)能(neng)(neng)(neng)解決(jue)人(ren)(ren)(ren)們(men)顯性的(de)(de)(de)(de)(de)(de)問題(ti)。高(gao)級的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)，利潤高(gao)的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)，解決(jue)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)人(ren)(ren)(ren)們(men)心(xin)理(li)(li)(li)(li)(li)的(de)(de)(de)(de)(de)(de)問題(ti)，沒有(you)多(duo)少人(ren)(ren)(ren)能(neng)(neng)(neng)達到這個(ge)(ge)高(gao)度。所(suo)以(yi)高(gao)級只(zhi)對少數商業心(xin)理(li)(li)(li)(li)(li)學家開放(fang)，人(ren)(ren)(ren)們(men)需要(yao)的(de)(de)(de)(de)(de)(de)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)理(li)(li)(li)(li)(li)由(you)。不(bu)(bu)管做什么，你(ni)(ni)只(zhi)要(yao)有(you)充足的(de)(de)(de)(de)(de)(de)理(li)(li)(li)(li)(li)由(you)。人(ren)(ren)(ren)們(men)就會支持，送禮(li)就送腦白金就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)(ge)理(li)(li)(li)(li)(li)由(you)。收禮(li)只(zhi)收腦白金也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)(ge)理(li)(li)(li)(li)(li)由(you)，你(ni)(ni)嫁給(gei)我衣食無憂(you)也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)(ge)理(li)(li)(li)(li)(li)由(you)來。其(qi)實(shi)打(da)土豪(hao)分田地也(ye)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)一(yi)(yi)(yi)(yi)個(ge)(ge)理(li)(li)(li)(li)(li)由(you)，給(gei)其(qi)一(yi)(yi)(yi)(yi)個(ge)(ge)理(li)(li)(li)(li)(li)由(you)，可以(yi)讓(rang)其(qi)粉身碎骨，渾(hun)不(bu)(bu)怕。張(zhang)儀、蘇(su)秦靠理(li)(li)(li)(li)(li)由(you)混(hun)社會，話語就是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)圍棋(qi)。要(yao)想(xiang)選擇一(yi)(yi)(yi)(yi)個(ge)(ge)長盛不(bu)(bu)衰的(de)(de)(de)(de)(de)(de)項(xiang)(xiang)目(mu)(mu)，能(neng)(neng)(neng)賺(zhuan)大錢的(de)(de)(de)(de)(de)(de)項(xiang)(xiang)目(mu)(mu)，還是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)得利用(yong)(yong)人(ren)(ren)(ren)性。你(ni)(ni)要(yao)思(si)考，你(ni)(ni)這個(ge)(ge)項(xiang)(xiang)目(mu)(mu)能(neng)(neng)(neng)不(bu)(bu)能(neng)(neng)(neng)讓(rang)用(yong)(yong)戶一(yi)(yi)(yi)(yi)直想(xiang)起營(ying)銷(xiao)的(de)(de)(de)(de)(de)(de)本質(zhi)，是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)消費(fei)者頭腦中(zhong)的(de)(de)(de)(de)(de)(de)戰爭。只(zhi)有(you)剛(gang)性需求的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)或服(fu)務，才(cai)能(neng)(neng)(neng)讓(rang)用(yong)(yong)戶隨時都(dou)想(xiang)起。再者你(ni)(ni)這個(ge)(ge)項(xiang)(xiang)目(mu)(mu)提供的(de)(de)(de)(de)(de)(de)產(chan)(chan)(chan)(chan)(chan)品(pin)(pin)(pin)服(fu)務是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)不(bu)(bu)是(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)(shi)用(yong)(yong)戶的(de)(de)(de)(de)(de)(de)迫(po)切需求。只(zhi)有(you)迫(po)切的(de)(de)(de)(de)(de)(de)需求，用(yong)(yong)戶才(cai)容易掏錢，要(yao)不(bu)(bu)然用(yong)(yong)戶就拖呀拖，最后你(ni)(ni)沒錢了就倒(dao)閉(bi)了，用(yong)(yong)戶還不(bu)(bu)消費(fei)。
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