第一，阿(a)里巴巴的文化不是靠標語貼(tie)出來的，你看(kan)見的標語和口號不是管理者(zhe)貼(tie)給(gei)大家，而是大家自我的激勵。
第二，大企業(ye)(ye)的(de)文(wen)(wen)(wen)化(hua)(hua)(hua)是(shi)(shi)(shi)從小(xiao)企業(ye)(ye)開始(shi)建起(qi)來的(de)，不(bu)(bu)能(neng)(neng)到(dao)(dao)了(le)(le)大了(le)(le)以后才(cai)(cai)開始(shi)講文(wen)(wen)(wen)化(hua)(hua)(hua)，到(dao)(dao)了(le)(le)中(zhong)型(xing)企業(ye)(ye)才(cai)(cai)開始(shi)講制(zhi)度。其(qi)實你第一(yi)天(tian)老(lao)板(ban)要培養的(de)就(jiu)是(shi)(shi)(shi)一(yi)種文(wen)(wen)(wen)化(hua)(hua)(hua)，才(cai)(cai) 有可能(neng)(neng)“大”，然后“大”了(le)(le)以后，文(wen)(wen)(wen)化(hua)(hua)(hua)才(cai)(cai)有作用。所以如果哪個小(xiao)企業(ye)(ye)主說(shuo)(shuo)我現(xian)在(zai)小(xiao)，不(bu)(bu)需(xu)要講文(wen)(wen)(wen)化(hua)(hua)(hua)，大了(le)(le)再(zai)去講文(wen)(wen)(wen)化(hua)(hua)(hua)；現(xian)在(zai)小(xiao)不(bu)(bu)需(xu)要制(zhi)度，到(dao)(dao)了(le)(le)中(zhong)型(xing)企業(ye)(ye)再(zai)去建 制(zhi)度，這都是(shi)(shi)(shi)誤(wu)區。小(xiao)老(lao)板(ban)管理是(shi)(shi)(shi)靠(kao)文(wen)(wen)(wen)化(hua)(hua)(hua)，靠(kao)價(jia)(jia)值觀，靠(kao)自己的(de)價(jia)(jia)值觀來管理這個公司(si)，所以說(shuo)(shuo)創始(shi)人實際上是(shi)(shi)(shi)這個文(wen)(wen)(wen)化(hua)(hua)(hua)最(zui)早出來的(de)基因。
我(wo)們永遠要明(ming)白這個(ge)(ge)(ge)道理，老板的(de)(de)(de)(de)客(ke)(ke)(ke)(ke)(ke)戶(hu)是(shi)誰？客(ke)(ke)(ke)(ke)(ke)戶(hu)有兩個(ge)(ge)(ge)，第(di)一(yi)個(ge)(ge)(ge)客(ke)(ke)(ke)(ke)(ke)戶(hu)是(shi)外部(bu)客(ke)(ke)(ke)(ke)(ke)戶(hu)，花錢(qian)的(de)(de)(de)(de)客(ke)(ke)(ke)(ke)(ke)戶(hu)；第(di)二(er)個(ge)(ge)(ge)客(ke)(ke)(ke)(ke)(ke)戶(hu)就是(shi)員(yuan)工(gong)，兩個(ge)(ge)(ge)客(ke)(ke)(ke)(ke)(ke)戶(hu)任(ren)何(he)一(yi)個(ge)(ge)(ge)沒(mei)服(fu)務(wu)好(hao)都是(shi)錯誤 的(de)(de)(de)(de)。一(yi)方面，你(ni)(ni)(ni)要為外部(bu)客(ke)(ke)(ke)(ke)(ke)戶(hu)創造價值，你(ni)(ni)(ni)的(de)(de)(de)(de)產(chan)品(pin)、你(ni)(ni)(ni)的(de)(de)(de)(de)服(fu)務(wu)必須很(hen)獨(du)特。另一(yi)方面，你(ni)(ni)(ni)的(de)(de)(de)(de)價值和產(chan)品(pin)不(bu)(bu)是(shi)你(ni)(ni)(ni)創造出來的(de)(de)(de)(de)，是(shi)你(ni)(ni)(ni)的(de)(de)(de)(de)員(yuan)工(gong)創造出來的(de)(de)(de)(de)，你(ni)(ni)(ni)怎么創造獨(du)特 的(de)(de)(de)(de)價值讓(rang)員(yuan)工(gong)感受到我(wo)不(bu)(bu)是(shi)你(ni)(ni)(ni)的(de)(de)(de)(de)機器，我(wo)是(shi)一(yi)個(ge)(ge)(ge)活生(sheng)生(sheng)的(de)(de)(de)(de)人。
所(suo)以(yi)，我(wo)覺(jue)得(de)(de)我(wo)們每個(ge)老(lao)(lao)板(ban)(ban)在請員(yuan)(yuan)(yuan)工(gong)(gong)(gong)的(de)時(shi)候(hou)要(yao)(yao)想(xiang)清楚幾個(ge)問題。你(ni)如果(guo)對你(ni)的(de)客(ke)戶(hu)、你(ni)的(de)產品沒(mei)有(you)夢(meng)想(xiang)的(de)話，你(ni)覺(jue)得(de)(de)你(ni)的(de)產品就(jiu)是一個(ge)簡單的(de)產品，不(bu)(bu)(bu)要(yao)(yao)寄希 望員(yuan)(yuan)(yuan)工(gong)(gong)(gong)有(you)夢(meng)想(xiang)。員(yuan)(yuan)(yuan)工(gong)(gong)(gong)的(de)夢(meng)想(xiang)很(hen)現(xian)實，他必須要(yao)(yao)生存。今天(tian)要(yao)(yao)反思的(de)是，員(yuan)(yuan)(yuan)工(gong)(gong)(gong)拖沓，員(yuan)(yuan)(yuan)工(gong)(gong)(gong)要(yao)(yao)求加(jia)工(gong)(gong)(gong)資(zi)，這(zhe)個(ge)信號說明他們不(bu)(bu)(bu)珍(zhen)惜這(zhe)份工(gong)(gong)(gong)作(zuo)。原因不(bu)(bu)(bu)出在員(yuan)(yuan)(yuan)工(gong)(gong)(gong)身上，而是 老(lao)(lao)板(ban)(ban)身上，因為(wei)老(lao)(lao)板(ban)(ban)沒(mei)有(you)珍(zhen)惜員(yuan)(yuan)(yuan)工(gong)(gong)(gong)，員(yuan)(yuan)(yuan)工(gong)(gong)(gong)自然(ran)不(bu)(bu)(bu)會(hui)珍(zhen)惜產品。老(lao)(lao)板(ban)(ban)是通過員(yuan)(yuan)(yuan)工(gong)(gong)(gong)去服(fu)(fu)務(wu)客(ke)戶(hu)的(de)，所(suo)以(yi)我(wo)覺(jue)得(de)(de)你(ni)要(yao)(yao)去思考(kao)有(you)沒(mei)有(you)傾聽過員(yuan)(yuan)(yuan)工(gong)(gong)(gong)的(de)想(xiang)法，如果(guo)員(yuan)(yuan)(yuan)工(gong)(gong)(gong)基本的(de)生活 保障都得(de)(de)不(bu)(bu)(bu)到滿足，他在這(zhe)兒工(gong)(gong)(gong)作(zuo)沒(mei)有(you)得(de)(de)到榮耀，沒(mei)有(you)成就(jiu)感，沒(mei)有(you)很(hen)好的(de)收入，回(hui)家(jia)都不(bu)(bu)(bu)好意(yi)思說，帶回(hui)家(jia)的(de)錢不(bu)(bu)(bu)能讓他在老(lao)(lao)婆(po)孩子面前有(you)驕傲(ao)，你(ni)要(yao)(yao)他為(wei)你(ni)而驕 傲(ao)，不(bu)(bu)(bu)可能！所(suo)以(yi)我(wo)覺(jue)得(de)(de)問題在老(lao)(lao)板(ban)(ban)身上，你(ni)真心服(fu)(fu)務(wu)好員(yuan)(yuan)(yuan)工(gong)(gong)(gong)，員(yuan)(yuan)(yuan)工(gong)(gong)(gong)就(jiu)會(hui)真心服(fu)(fu)務(wu)好客(ke)戶(hu)。所(suo)以(yi)，重(zhong)復一遍，一個(ge)企(qi)(qi)業懂得(de)(de)用(yong)文化(hua)，它(ta)才(cai)會(hui)成為(wei)中型企(qi)(qi)業、大企(qi)(qi)業。
你(ni)(ni)也提到了(le)漲工(gong)(gong)(gong)(gong)資的(de)(de)(de)(de)問題，工(gong)(gong)(gong)(gong)資要(yao)不(bu)要(yao)漲？一定要(yao)漲。但(dan)是(shi)(shi)對員(yuan)(yuan)工(gong)(gong)(gong)(gong)物(wu)質(zhi)激勵，只能滿(man)足員(yuan)(yuan)工(gong)(gong)(gong)(gong)，不(bu)能讓(rang)他(ta)有(you)幸福(fu)(fu)感，幸福(fu)(fu)感是(shi)(shi)因為他(ta)們有(you)信仰，他(ta)們相信公(gong)司是(shi)(shi) 對社(she)會有(you)貢獻(xian)的(de)(de)(de)(de)，公(gong)司對客戶是(shi)(shi)有(you)貢獻(xian)的(de)(de)(de)(de)，我(wo)對公(gong)司是(shi)(shi)有(you)貢獻(xian)的(de)(de)(de)(de)這樣的(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong)容易管(guan)理。天下沒(mei)有(you)一個員(yuan)(yuan)工(gong)(gong)(gong)(gong)滿(man)意自(zi)己(ji)的(de)(de)(de)(de)工(gong)(gong)(gong)(gong)資，99%的(de)(de)(de)(de)人都說(shuo)“太(tai)低太(tai)低太(tai)低”， 這個很正(zheng)常。真(zhen)誠的(de)(de)(de)(de)尊重你(ni)(ni)的(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong)，傾(qing)聽你(ni)(ni)的(de)(de)(de)(de)員(yuan)(yuan)工(gong)(gong)(gong)(gong)，并且把你(ni)(ni)的(de)(de)(de)(de)難處(chu)跟他(ta)們分享，你(ni)(ni)就能“得(de)到”。如果員(yuan)(yuan)工(gong)(gong)(gong)(gong)還是(shi)(shi)貪懶(lan)，跟他(ta)談清楚，解雇掉。但(dan)是(shi)(shi)假如你(ni)(ni)貪懶(lan)，那(nei) 么就有(you)層出不(bu)窮的(de)(de)(de)(de)問題出來(lai)了(le)。員(yuan)(yuan)工(gong)(gong)(gong)(gong)永遠(yuan)不(bu)是(shi)(shi)機器，員(yuan)(yuan)工(gong)(gong)(gong)(gong)不(bu)是(shi)(shi)資源，員(yuan)(yuan)工(gong)(gong)(gong)(gong)是(shi)(shi)活生(sheng)生(sheng)的(de)(de)(de)(de)、想(xiang)有(you)自(zi)己(ji)事業(ye)、想(xiang)有(you)以自(zi)己(ji)工(gong)(gong)(gong)(gong)作(zuo)家庭生(sheng)活的(de)(de)(de)(de)人。
員(yuan)工(gong)(gong)和老板(ban)(ban)共(gong)同靠(kao)客(ke)戶(hu)吃飯，老板(ban)(ban)靠(kao)員(yuan)工(gong)(gong)能(neng)把(ba)飯吃得更(geng)好，不是(shi)(shi)老板(ban)(ban)養(yang)活員(yuan)工(gong)(gong)，是(shi)(shi)老板(ban)(ban)和員(yuan)工(gong)(gong)互相支持和配合，服務(wu)好客(ke)戶(hu)，客(ke)戶(hu)才付我們(men)錢(qian)。我們(men)阿里巴巴 提(ti)出了(le)(le)“快樂工(gong)(gong)作，認真生活”，員(yuan)工(gong)(gong)的工(gong)(gong)作是(shi)(shi)不是(shi)(shi)給他創造了(le)(le)快樂的環境，否則他怎么認真生活呢(ni)？所以，如果你堅信這(zhe)個道(dao)理，你一定能(neng)找到辦法。你相信它， 會有N種方(fang)法嘗試，一定能(neng)解決眼前的問題(ti)。
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